FREE LIVE WORKSHOP FOR CONTENT MARKETERS

How to Drive Growth in an Era of Content Overload

In this virtual workshop, you'll learn how to reinvent your content marketing strategy to drive consistent growth (even in an era of content overload) + grab your strategic content planning map just for signing up!


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Strategic Content Planning Map

Content Marketing 2.0 is all about:

  • Reinventing your content marketing strategy to drive consistent growth (even in an era of content overload)
  • Aligning business goals with your reader's goals
  • Ensuring every piece of content created stands out and does a specific job within your strategy
  • Rallying your entire team around the key principles of strategic content marketing
  • Making sure everyone sees content marketing as an investment—not an expense (so you never have to fight for budget again)

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Content Marketing Has Changed

Everything is different.

Content marketing is more complex than ever. 

For starters, we live in an era of content overload.

Just think how many blog posts, podcasts, videos, and tweets you see every day. You couldn't possibly consume even a fraction of the content that finds its way into your feed every single day. 

And neither can the reader you're trying to reach.

But, that's just the start.

Content marketing is also more sophisticated

The strategies that will drive growth in 2021 aren't the same strategies that worked in 2015— they aren't even the same as what worked last year. 

In fact, content marketing has evolved so much that we need a whole new framework for thinking about, planning, and creating content. 

We need Content Marketing 2.0.

Plus, you'll get a free Strategic Content Planning Map just for signing up!

To learn more, save your spot in this live workshop below!

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Meet Your Host

Tyler Hakes

For nearly 10 years, I've been helping startups, agencies, and corporate clients craft words that feel human. As a strategist, I've developed and executed plans that use content as an asset to increase traffic, generate leads, create sales, and improve search rankings.

Now, I lead a fierce team of content marketing experts at Optimist. We're a fully-booked content marketing agency that works with startups, SaaS, nonprofits, and creative/technical agencies to grow through strategic content and SEO.

Tyler Hakes, Strategist & Principal, Optimist


Choose Your Date For the Live Workshop

WEDNESDAY

February 10, 2021

1 PM ET | 12 PM CT | 11 AM PT

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THURSDAY

February 11, 2021

8 PM ET | 7 PM CT | 6 PM PT